PLAGE BEAUTÉ / HOW TO USE

For beautiful skin,
the right way to use each product.

Because you touch your skin every day, treat it gently and carefully.
A guide to timing, amount, and how to touch your skin—so every step feels clear.

DAILY ROUTINE

Daily Routine Order

Morning

Washing Foam → PL Lotion* → Moist Lotion → Moist Emulsion → Moist Cream → UV → Radia Glow Powder → Lipcella Gloss

Morning routine order
Night

Cleansing Gel → Washing Foam → PL Lotion* → Moist Lotion → Moist Emulsion → Realize Pack → Moist Cream → Lipcella Gloss (night pack)

Night routine order

*Adjust the application area and layering to your skin condition. If you are experiencing dryness, sensitivity, redness, or heat, prioritize hydration.

FULL SIZE

Full Size | All Products

Plage beaute full-size products
01 / CLEANSE

Cleansing Gel

WHEN
Every evening | Immediately before bathing
AMOUNT
Normal skin: 4P / Dry or sensitive skin: 5P
HOW
Spread between both hands and gently press around the skin. Do not rub, circle, or massage. Rinse after 5–10 seconds.
RINSE
For normal skin, rinse with lukewarm water at about 32°C. For dry or sensitive skin, use cool water. Scoop water into your palms and let the skin pass through it gently, rinsing no more than about 10 times.

Do not direct the shower stream onto your face.

02 / WASH

Washing Foam

WHEN
Morning and evening | First step in the morning; just before leaving the bath in the evening
AMOUNT
About 2 cm
HOW
Whip about 2 cm of product into a dense, cream-like foam with no large bubbles. Gently surround the face with foam for about 5 seconds, keeping your hands from directly rubbing the skin.
RINSE
Use your fingers like a spatula to gently remove the larger foam, then rinse about 10 times with lukewarm water at about 32°C for normal skin or cool water for dry or sensitive skin.

Do not rub, make circular motions, or direct the shower onto your face. After rinsing, gently wrap your face with a towel and let it absorb the water.

03 / CONDITION

PL Lotion

WHEN
Morning and evening | After cleansing, before Moist Lotion
AMOUNT
Whole face: 1.5–2P, layered 2–4 times / Targeted areas: about 0.5–1P. Adjust according to your skin condition.
KEY
A key conditioning lotion featuring gluconolactone and Gluconobacter-derived ingredients, used according to concerns such as visible spots, blemishes, and pores.
HOW
Quickly spread between both hands and press gently around the skin. Do not spread it across the face with friction or pressure. Adjust the application area and layering to your skin condition.
04 / HYDRATE

Moist Lotion

WHEN
Morning and evening | After cleansing. On days you use PL Lotion, apply Moist Lotion afterward.
Normal skin1.5–2P × 2–3 layers
Dry / sensitive skin2–3P × 3–5 layers
HOW
Quickly distribute between both hands, then gently press around the skin. Do not spread or rub it directly over the face.
PLUS
For areas where redness or dryness is a concern, gently layer about 1–2P an additional 1–2 times.
NEXT
Move to the next step when the skin is semi-dry to dry.
05 / SERUM

Moist Emulsion (Serum)

WHEN
Morning and evening | After lotions, before cream
Normal skin2P once. Layer an additional 1–2P on areas of concern.
Targeted eye and mouth-area careIt can also be used as an eye cream. Gently apply 1P around the eyes, and use on areas where smile lines or fine lines are a concern.
HOW
Distribute between both hands and gently press around the skin. Around the eyes, apply softly with your ring finger.
NEXT
When semi-dry to dry, follow with Moist Cream.
06 / SEAL

Moist Cream

WHEN
Morning and evening | After Moist Emulsion. If you are not using the emulsion, apply after lotion.
Normal skin2P once
Dry / sensitive skin3–5P
HOW
Distribute between both hands and gently press around the skin. Do not stretch it across the face or apply friction or pressure.
POINT
Apply a little more generously and layer carefully on areas of concern such as visible spots or blemishes.
07 / UV CARE

All Skin UV / Nature Skin UV

WHEN
Morning | Final skincare step before powder or makeup. Use every morning, year-round.
AMOUNT
Whole face: one pearl-sized amount
HOW
Quickly spread between both hands and gently press around the skin. Around the eyes and smaller areas, place the product softly with your ring finger.
For areas where visible spots, dryness, or irritation are a concern, apply a slightly more generous layer.
NIGHT
Always remove UV products with Cleansing Gel in the evening.
08 / SPECIAL CARE

Realize Pack

WHEN
Morning or evening | After Washing Foam → PL Lotion → Moist Lotion → Moist Emulsion, before Moist Cream
Regular care2–3 times per week
Intensive careDaily when you want a more intensive routine
MaintenanceOnce a week after your skin condition feels stable
After sun exposureAlso use on days when you have had significant UV exposure
HOW
Mix Step 1 and Step 2 thoroughly and apply evenly over the entire face. Once set, remove gently.
FINISH
Gently press any remaining essence into the skin, then finish with Moist Cream.
09 / FINISH

Radia Glow Powder

WHEN
Morning | After UV care. Can also be used for touch-ups during the day.
HOW
Take an appropriate amount onto the puff and press gently without rubbing. For daytime touch-ups, lightly blot excess oil with a tissue before layering.
10 / LIP CARE

Lipcella Gloss

DAY | DaytimeUse as a gloss. Apply gently across the lips and layer as needed when dryness is a concern.
NIGHT | EveningUse as an overnight lip pack. Before bed, apply a generous layer to cover the lips.

From glossy daytime wear to overnight lip care, use it morning, day, or night according to the condition of your lips.

MINI SIZE

Mini Size | Dedicated Amounts

Plage beaute mini-size products
MINI IS DIFFERENT

Mini products use different containers and dispense different amounts, so the number of pumps differs from full-size products. Timing and application technique are the same; follow the mini-specific amounts below.

Cleansing Gel MiniEvening | Immediately before bathing
Normal skin: one grape-sized amount
Dry / sensitive skin: slightly more than one grape-sized amount
Washing Foam MiniMorning and evening
Whip about 2 cm into a dense foam
Moist Lotion MiniMorning and evening / after cleansing
Normal skin: 3P × 2–3 layers
Dry / sensitive skin: 4P × 3–5 layers
Moist Emulsion MiniMorning and evening / after lotion
Normal skin:3〜4P
Gently apply around the eyes as an eye cream. It can also be used on areas where smile lines or fine lines are a concern.
Moist Cream MiniMorning and evening / after Moist Emulsion
Normal skin: one pearl-sized amount
Dry / sensitive skin: one pearl-sized amount. Layer on areas that feel dry.
All Skin UV MiniWhole face: one pearl-sized amount
Apply a slightly thicker layer to areas where visible spots, dryness, or irritation are a concern.

For mini Cleansing Gel and Washing Foam, rinse with about 32°C lukewarm water for normal skin or cool water for dry / sensitive skin. After washing, use your fingers like a spatula to remove larger foam, rinse about 10 times, then gently wrap the face with a towel to absorb water.

BEAUTIFUL SKIN RULES

Shared Rules for Beautiful Skin

How you touch your skin matters just as much as what you use.
These are the basic Plage beaute principles we recommend for daily care.

Shared Rules for Beautiful Skin
01 / TOUCH & WASH

Touching & Washing

• Do not rub strongly or apply pressure
• Avoid touching your skin more than necessary outside your morning and evening routine
• Apply every step by gently pressing around the skin
• Keep cleansing and washing brief; do not rub in circles or massage
• Rinse at about 32°C for normal skin; use cool water for dry / sensitive skin
• Let the foam cushion the skin so your hands do not directly rub the face
• Do not direct the shower stream onto your face
• Remove larger foam gently with your fingers like a spatula, then rinse about 10 times
• Gently wrap the face with a towel and let it absorb moisture rather than rubbing

02 / APPLY & PROTECT

Applying & Protecting

• Quickly distribute lotion, serum, cream, and UV products between your hands, then gently press them around the skin
• Apply gently with your hands rather than cotton pads
• Avoid facial devices and self-directed facial massage
• Use UV care every morning, year-round
• Use Cleansing Gel every evening
• Apply Moist Cream and UV care a little more generously to areas of concern such as visible spots or blemishes
• Consider Realize Pack after significant sun exposure

03 / CONCERN CARE

Adjust for Your Skin Condition

• When redness, heat, or significant dryness is present, use a more generous amount of Moist Lotion and Moist Cream and consider adding Realize Pack
• For concerns such as blemishes, post-blemish marks, or visible spots, layer PL Lotion and Moist Emulsion according to your skin condition
• For concerns related to fine lines, loss of firmness, or visible signs of aging, apply Moist Emulsion more generously

04 / INNER CARE

Support Your Skin from Within

Alongside skincare, support your everyday wellbeing with adequate hydration, sleep, stress management, and sufficient protein. A balanced daily lifestyle also supports healthy-looking skin.

Skin condition varies by individual. Adjust your routine to how your skin feels and continue only within a comfortable range.